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Market Research Analyst: AI job impact

AI can organize source material, draft analysis and prepare reports. Representative sampling, attribution and the interpretation of demand require analytical judgment.

U.S. occupation dataData checked October 25, 2026Methodology
Market Research Analyst at work

AI applicability

0.350 / 1

How applicable AI was to this occupation’s work in Microsoft’s study. This is an index, not a probability.

Observed activity coverage

73.8%

Share of work activities above the study’s usage threshold, weighted by importance. Not the share of workers using AI.

Direct occupation matchMarket Research Analysts and Marketing Specialists · 13-1161.00

The published group includes Market Research Analysts and Marketing Specialists.

Microsoft v1.1 · U.S. Bing Copilot conversations, Jan–Sep 2024. These indicators do not predict job losses and do not change with your task selections. Measurement details

Your daily tasks

Set how often you do each task to update your task mix, plan and tool suggestions.

8 of 8 tasks selectedFrequency-weighted task mix
Partial automation
12.5%1 task
AI assistance
50.0%4 tasks
Human-led
37.5%3 tasks

Frequency weights: occasionally 1, regularly 2, often 3. These shares do not represent working hours, time saved or job-loss risk.

AI roles are AI IDE List editorial assessments of O*NET tasks, not measured automation rates. Partial automation requires review.

Analyze customer research data

Draft analysis code; check sample coverage, missingness and the definition of each segment.

Task source

O*NET original task statement (English)

Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

O*NET 31.0, task 5433 · Importance 3.88 / 5. View occupation tasks

AI roleAI assistance

Prepare research reports

Draft a report from verified tables; trace every chart and claim back to evidence.

Task source

O*NET original task statement (English)

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

O*NET 31.0, task 5434 · Importance 4.06 / 5. View occupation tasks

AI rolePartial automation

Measure customer satisfaction

Draft survey questions; validate wording, sampling and the meaning of changes in the measure.

Task source

O*NET original task statement (English)

Measure and assess customer and employee satisfaction.

O*NET 31.0, task 5435 · Importance 3.62 / 5. View occupation tasks

AI roleHuman-led

Analyze sales trends

Generate trend and scenario calculations; check seasonality and avoid treating extrapolation as certainty.

Task source

O*NET original task statement (English)

Forecast and track marketing and sales trends, analyzing collected data.

O*NET 31.0, task 5436 · Importance 3.12 / 5. View occupation tasks

AI roleAI assistance

Assess market position

Organize source-linked comparisons; verify comparability and the dates of underlying evidence.

Task source

O*NET original task statement (English)

Seek and provide information to help companies determine their position in the marketplace.

O*NET 31.0, task 5437 · Importance 4.06 / 5. View occupation tasks

AI roleAI assistance

Evaluate campaign effectiveness

Propose evaluation approaches; identify confounders and distinguish attribution from causal evidence.

Task source

O*NET original task statement (English)

Measure the effectiveness of marketing, advertising, and communications programs and strategies.

O*NET 31.0, task 5438 · Importance 3.36 / 5. View occupation tasks

AI roleHuman-led

Design consumer research

Draft a research protocol; choose valid recruitment, consent and analysis procedures.

Task source

O*NET original task statement (English)

Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

O*NET 31.0, task 5439 · Importance 3.94 / 5. View occupation tasks

AI roleHuman-led

Compare competitors

Structure published information; verify prices, dates and product scope at the original sources.

Task source

O*NET original task statement (English)

Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

O*NET 31.0, task 5441 · Importance 3.65 / 5. View occupation tasks

AI roleAI assistance

Your selections are saved in this browser. Sharing a link includes only the occupation and selected frequencies.

Your AI adaptation plan

Start with one recurring task. Test the output before expanding the workflow.

  1. Validate AI-assisted analysis

    For: Analyze customer research data

    Prepare
    Use a sanitized sample with a data dictionary, units and a clear question.
    Try
    Draft analysis code; check sample coverage, missingness and the definition of each segment.
    Verify
    Recompute a small sample independently and check joins, missingness and denominators.

  2. Verify AI-written documentation

    For: Prepare research reports

    Prepare
    Supply approved source material, the intended reader and the required output format.
    Try
    Draft a report from verified tables; trace every chart and claim back to evidence.
    Verify
    Trace factual claims to the source and run any procedural examples.

  3. Check evidence and uncertainty

    For: Assess market position

    Prepare
    Define the question and provide primary sources with publication dates.
    Try
    Organize source-linked comparisons; verify comparability and the dates of underlying evidence.
    Verify
    Open original sources, check scope and separate findings from assumptions.

Audit the evidence behind a finding

Choose one market claim, trace its sources and sample, then write a short finding that states coverage and uncertainty.

Skills and career outlook

Skills in the occupation data

Importance · 1–5
  • Reading Comprehension4.00 / 5
  • Active Listening4.00 / 5
  • Writing4.00 / 5
  • Critical Thinking4.00 / 5
  • Speaking3.88 / 5

Top O*NET essential and transferable skills by importance. Ratings describe occupational requirements, not future demand.

U.S. employment projection

+7.0%

Projected employment change, 2025–2035

Market research analysts and marketing specialists

BLS projects total employment change from many factors. This is not an AI-specific forecast or a UK projection.

BLS employment projections

What to keep evaluating

Synthetic responses and invented citations can look like research. Keep real observations separate from hypotheses and verify each external source.

Tools to try with your tasks

Matched to the tasks you selected. Test on a small example and compare output quality and review effort.

Claude Opus 5.5

Model

A model to evaluate on a small, verified example of this task. Compare quality and review effort before adopting it.

Try for: Analyze customer research data; Prepare research reports.

GPT-6 Astra

Model

A model to evaluate on a small, verified example of this task. Compare quality and review effort before adopting it.

Try for: Analyze customer research data; Prepare research reports.

Cursor

Tool

Draft and review small code, SQL and test changes in your project.

Try for: Analyze customer research data; Analyze sales trends.

Claude Code

Tool

Explore a codebase and propose a bounded change with tests.

Try for: Prepare research reports.

Claude Code commands
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Sources and limits

Matched occupation: Market Research Analysts and Marketing Specialists (13-1161.00). Published research group: Market Research Analysts and Marketing Specialists (SOC 13-1161).

Microsoft’s study uses O*NET 29.0; the task descriptions here use O*NET 31.0. The original study score is preserved. Editorial suggestions are not results reported by these sources.

Read the methodology, attribution and update record