# Money Phone AI Video: How to Create the Viral Cash Phone Meme With AI (Prompts & Tutorial) Learn how to create Money Phone AI videos from photos. Explore the best generators, copy-ready prompts, step-by-step tutorials, and expert tips. Canonical URL: https://aiidelist.com/blog/money-phone-ai-video Language: en Published: 2026-10-08 Updated: 2026-10-08 Money Phone AI Video transforms an ordinary portrait into a playful cash-stack meme. Instead of holding a smartphone, the character presses a thick bundle of money against their ear, as though answering an important call, while performing exaggerated gestures for the camera. With AI character replacement and image-to-video technology, creators can reproduce this effect without buying cash props, recording elaborate scenes, or mastering professional video editing software. Several AI platforms now offer dedicated Money Phone templates, while general-purpose video generators provide greater control over characters, camera movements, environments, and visual styles. This guide explains **what Money Phone AI Video is, how to create one, which tools to use, and how to write effective prompts** for realistic or stylized results. ## Key Takeaways - **Money Phone AI Video** is an AI-generated variation of the classic hip-hop money phone meme, featuring cash bundles used as a pretend telephone. - Dedicated generators such as Trendai and ImageAt let users replace the character in a predefined video performance. - A clear portrait is sufficient for certain templates, while additional reference images can help preserve clothing and facial details. - The easiest workflow uses a predefined character-replacement template. Custom image-to-video generation offers greater creativity but less predictable motion. - The most important quality factors are **facial consistency, realistic hand movements, correct cash placement, and temporal stability**. - Copy-ready AI video prompts can produce realistic, cinematic, humorous, and vertical social-media versions of the effect. - AI-generated videos should respect image rights, audio licensing, and platform disclosure requirements. ## What Is Money Phone AI Video? **Money Phone AI Video** is a short-form AI video effect in which a person uses a thick stack of cash as if it were a mobile phone. In a typical video, the character raises bundled banknotes to one ear, reacts dramatically to an imaginary conversation, and poses confidently with additional stacks of money. Some variations finish with a camera movement revealing cash scattered across the floor. The appeal comes from a simple visual contradiction: an ordinary phone call is performed using an extravagant substitute for a familiar everyday object. AI adds personalization to this established visual joke. Instead of merely watching a performer hold a stack of money, users can upload photographs of themselves, friends, or fictional characters and place those subjects into similar scenes. The result combines three elements: - **A recognizable meme:** The cash-phone gesture immediately communicates the joke. - **Personalized characters:** AI can transform the appearance of the performer using reference images. - **Automated video production:** Generators reproduce character motion, expressions, and camera movements without requiring the user to film the entire sequence. The effect belongs to the broader category of AI meme generators, character-swap videos, and image-to-video social-media effects. ## Where Did the Money Phone Meme Come From? The Money Phone pose existed long before generative AI video tools. The gesture became associated with hip-hop culture, where performers used stacks of banknotes as symbolic telephones. It was commonly used to represent wealth, confidence, status, or deliberately exaggerated luxury. In 2015, hip-hop publication XXL documented 13 rappers using the Money Phone pose, demonstrating that the gesture was already an established cultural reference. The concept also appeared in advertising. In 2017, Spotify and creative studio SpecialGuest developed a functional Money Phone for artists associated with the RapCaviar playlist. The modern AI version reinterprets this familiar gesture through character animation and video-generation technology. Instead of physically posing with cash, users can provide a character reference and let an AI system reproduce the money-phone performance. **An important distinction:** The availability of dedicated Money Phone AI templates does not independently establish a specific level of TikTok popularity or search traffic. The concept has a recognizable cultural history, but claims about the current AI variation being viral require separate engagement data. ## How to Make a Money Phone AI Video From a Photo The simplest method is to use a dedicated Money Phone character-replacement template. This approach provides predefined movements, character gestures, and camera composition, allowing the user to focus on selecting the subject rather than designing an entire scene. ### Step 1: Choose a Money Phone AI Generator Open a dedicated template such as the Trendai Money Phone AI Video Generator or the ImageAt Money Phone AI Video Template. Both provide workflows designed around replacing the main performer in an existing cash-phone scene with a user-supplied character. Before generating, examine the reference video. Pay attention to the character's position, cash placement, facial expressions, hand movements, and camera transitions. The reference video illustrates the intended performance, but actual character-replacement quality must be evaluated using generated results. ### Step 2: Upload a Clear Character Photo Choose a sharp photograph of the person or character who should appear in the video. For stronger results: - Use a photograph containing one clearly identifiable subject. - Keep the face visible and avoid heavy facial obstructions. - Choose even lighting with sufficient detail around the eyes and mouth. - Show the intended hairstyle and clothing. - Prefer a natural camera angle instead of extreme perspective distortion. - Avoid beauty filters that substantially change facial proportions. A chest-up or waist-up photograph can communicate important details about the subject's appearance. Full-body references may help when the generated scene shows more clothing or body movement. ### Step 3: Add Additional Reference Images if Supported Some Money Phone templates allow users to upload additional photographs of the same character. These images can provide more information about the person's appearance, especially when the initial portrait does not clearly show the hairstyle, outfit, or body proportions. Useful combinations include: - One front-facing portrait. - One three-quarter facial view. - One image showing the intended clothing and body proportions. All references should depict the same character with reasonably consistent appearance. Adding unrelated people or contradictory clothing references may make the desired identity less clear. ### Step 4: Select Video Quality and Generate Choose the desired resolution and review the platform's displayed generation cost. For example, the Trendai Money Phone template has listed a source clip of approximately 9.2 seconds in a square 1:1 format, with 480p and 720p options. The ImageAt version has displayed a longer reference clip of approximately 13.7 seconds. These durations describe particular template configurations, not universal requirements for the Money Phone effect. Pricing, output options, and availability may change. Start the generation process after confirming the selected reference image and settings. ### Step 5: Review the Generated Video Watch the complete output before downloading or publishing it. Pay particular attention to moments when the cash bundle touches the face, fingers overlap, or the camera changes angle. Check whether: - The character still resembles the uploaded photograph. - The cash bundle remains clearly identifiable. - The fingers interact naturally with the prop. - Facial expressions remain consistent. - Clothing does not unexpectedly change. - Background objects remain reasonably stable. - The camera movement follows the intended sequence. A convincing first frame does not guarantee a convincing video. Temporal inconsistencies often become visible only during movement. ### Step 6: Export for Social Media Download the generated video in the available format. If the source video is square, preserve its proportions. To create a vertical social-media version, place the square footage inside a 9:16 composition rather than stretching the original image. Add captions, sound effects, or licensed music after verifying that the central animation is acceptable. ## Best Money Phone AI Video Prompts: Copy and Paste Dedicated character-replacement templates may not require a custom prompt because their motion and camera work are already defined. However, general-purpose image-to-video generators can create original interpretations of the Money Phone concept using text prompts and reference images. The following prompts describe intended results rather than guaranteed model behavior. Actual quality depends on the underlying AI video model, reference images, supported controls, and generation settings. ### Prompt 1: Classic Money Phone AI Video **Best for:** A realistic cash-phone meme with expressive gestures and familiar social-media aesthetics. ```text Create a photorealistic 9-second social media video using the uploaded character image as the visual reference. Scene: A confident person stands indoors in a stylish room with soft natural lighting. The character holds a thick bundle of fictional prop banknotes against one ear, pretending to answer a telephone. Several additional bundled stacks of money are visible near the character's head. Action: The character raises the cash bundle toward the ear, reacts playfully to an imaginary phone conversation, raises the eyebrows, and makes an expressive gesture with the free hand. The character smiles confidently and tilts the head slightly. Camera: Start with a medium close-up, maintain a clear view of the face and cash bundle, then introduce gentle handheld movement. Finish with a smooth downward tilt revealing additional prop money on the floor. Visual style: Realistic smartphone footage, detailed facial features, natural skin texture, believable hand anatomy, stable clothing, consistent character identity, realistic object interaction, subtle camera motion. Lighting: Soft cinematic indoor lighting with natural shadows. Duration: Approximately 9 seconds. Aspect ratio: 1:1. Mood: Funny, confident, playful, extravagant. ``` This prompt attempts to reproduce the central visual structure of the Money Phone meme. The downward camera movement is relatively demanding because the model must maintain continuity while revealing new parts of the scene. If the generator struggles, create the imaginary phone conversation and floor reveal as separate clips, then combine them during editing. ### Prompt 2: Money Phone AI Video for TikTok and Instagram Reels **Best for:** A vertical video with a recognizable visual hook and expressive character performance. ```text Generate an 8-second photorealistic vertical social media video based on the uploaded character reference. A stylish person stands in a modern room and holds a thick stack of fictional prop cash against one ear like a mobile phone. The video begins with the cash already beside the ear, immediately establishing the visual joke. The character looks into the camera, reacts with exaggerated surprise, smiles, and gestures confidently with the free hand while pretending to continue the phone conversation. The cash bundle stays clearly visible, the hands move naturally, and the facial appearance remains consistent with the reference image. Use energetic but controlled handheld camera motion, realistic indoor lighting, crisp facial details, and a playful meme-video aesthetic. Keep the subject centered with enough space for a short caption above or below the face. Duration: 8 seconds. Aspect ratio: 9:16. Style: Photorealistic social media video. ``` The first second is particularly important for a short social-media clip. Starting with the cash already touching the ear immediately communicates the unusual action without requiring a lengthy introduction. ### Prompt 3: Cinematic Luxury Money Phone AI Video **Best for:** A premium-looking version of the meme with controlled lighting, sophisticated composition, and luxurious surroundings. ```text Create a cinematic image-to-video sequence featuring the person in the uploaded reference image. The character sits confidently in a luxurious penthouse lounge at night, wearing the outfit shown in the reference. City lights glow through large windows in the background. The character slowly raises a thick bundle of fictional prop banknotes to one ear like a telephone, pauses, gives a subtle amused smile, and turns toward the camera. The camera performs a slow cinematic push-in while maintaining a consistent view of the character's face and the bundle of cash. Use realistic hand movements, stable character identity, detailed skin texture, believable cash materials, warm practical lighting, and soft reflections. Visual style: Premium cinematic photography, dramatic contrast, shallow depth of field, natural motion, sophisticated composition. Duration: 8 seconds. Aspect ratio: 16:9. Mood: Luxurious, confident, lightly humorous. ``` This variation replaces the fast energy of the original meme with a more cinematic presentation. It can work for fictional luxury-themed edits, creative advertising concepts, or stylized character videos. ### Prompt 4: Funny Cartoon Money Phone AI Video **Best for:** Animated characters, humorous reactions, and clearly fictional content. ```text Create an expressive 3D animated comedy video using the uploaded cartoon character as the reference. The character stands in a colorful room and answers an imaginary phone call using an oversized stack of brightly colored fictional banknotes. The character looks surprised, opens its eyes wide, nods dramatically, and makes an exaggerated talking gesture with the free hand. The stack of cash behaves like a solid physical prop and remains close to the character's ear during the conversation. Use lively facial animation, playful body language, smooth character movement, soft shadows, bright colors, and polished 3D cartoon rendering. Camera: Medium close-up with a gentle push-in. Duration: 7 seconds. Aspect ratio: 9:16. Mood: Comedic, cheerful, absurd, expressive. ``` A stylized approach reduces the need for photographic realism, but the generator still needs to maintain consistent character proportions, hand placement, and object interactions. ### Prompt 5: Money Rain and Money Phone Combination **Best for:** Combining the cash-phone gesture with a more visually dramatic ending. ```text Create a photorealistic 8-second vertical video using the uploaded person as the primary character reference. The person stands in a modern studio, holding a thick bundle of fictional prop cash against one ear like a telephone. The character smiles confidently while pretending to answer an important call. After a short pause, fictional banknotes begin falling gently from above, creating a playful money-rain effect around the character. The person reacts with surprise and laughter while continuing to hold the cash-phone prop. Keep the character's face consistent, preserve natural hand movements, and maintain stable interaction between the fingers and the cash bundle. Use realistic lighting, smooth movement, natural shadows, and a dramatic but believable falling-money effect. Camera: Medium shot with a subtle cinematic push-in. Duration: 8 seconds. Aspect ratio: 9:16. Mood: Playful, extravagant, energetic. ``` This prompt combines two visual concepts, making it more complex than a basic Money Phone animation. For better control, generate the phone gesture first and add falling cash as a separate effect or editing layer. ## How to Write Better Money Phone AI Video Prompts Longer prompts are not automatically more effective. The Runway Gen-4 Video Prompting Guide emphasizes clear descriptions of motion and iterative refinement. For Money Phone videos, an effective prompt should communicate four essential elements. ### 1. Define the Character Specify the person or fictional character using the uploaded reference image. The character description should establish the intended visual appearance without conflicting with the reference photograph. If clothing matters, describe it explicitly or use a reference that clearly shows the outfit. ### 2. Describe the Physical Action The critical action is not simply holding money. The prompt must specify that **a physical bundle of cash is held against one ear as though it were a telephone**. This wording helps distinguish the Money Phone effect from generic videos of people counting money, throwing banknotes, or posing with cash. ### 3. Control the Camera Choose one primary camera movement for the first generation. A fixed medium shot or gentle push-in is often easier to control than a rapid orbit, dramatic zoom, or continuous transition between unrelated environments. When attempting a camera tilt, describe the starting composition and intended final framing. ### 4. Preserve Visual Continuity Character consistency, realistic hands, and stable props matter more than decorative language. Include concise requirements for maintaining the same face, clothing, cash bundle, and lighting throughout the scene. ### Short Prompt for Faster Iteration ```text The person in the reference image playfully answers a phone call using a thick bundle of fictional prop cash held against one ear. The character smiles, raises the eyebrows, and gestures naturally with the free hand. Realistic motion, stable identity, natural indoor lighting, medium close-up, gentle handheld camera movement. ``` This shorter prompt is useful when a video generator struggles with complicated instructions. It concentrates on one coherent action instead of requiring multiple simultaneous events. ## Best AI Tools for Creating a Money Phone Video Different tools approach the effect in different ways. A dedicated character-replacement template prioritizes reproducing a recognizable performance, while a general-purpose AI video model provides more control over the scene. ### Trendai Money Phone AI Video Generator Trendai provides a dedicated Money Phone template built around replacing the original character with a user-supplied reference. Its template page has listed an approximately 9.2-second square clip with 480p and 720p generation options. The workflow is suitable for users who want the recognizable money-phone performance without manually constructing prompts and camera instructions. **Best for:** Fast character replacement using a predefined Money Phone performance. **Limitation:** The source performance and camera composition largely determine the result. ### ImageAt Money Phone AI Video Template ImageAt also provides a dedicated Money Phone character-replacement template. Its inspected reference clip is approximately 13.7 seconds long in a square format. Like the Trendai version, the workflow is designed to insert a user-provided character into an existing performance. **Best for:** Users who prefer a template-based workflow with a longer reference sequence. **Limitation:** A reference preview does not establish how accurately every uploaded face or outfit will be reproduced. ### Runway Act-Two Runway Act-Two is a performance-capture system rather than a dedicated Money Phone template. It uses a driving performance video and character reference to transfer acting, gestures, and facial expressions to a new character. For the Money Phone effect, a creator can record an original performance using a cash prop and then apply that motion to another character. Runway's documentation describes support for performance clips up to 30 seconds and a generation cost of 5 credits per second, subject to platform requirements. **Best for:** Custom performances and greater control over expressions and gestures. **Limitation:** Requires suitable reference footage and may need careful preparation to reproduce interactions with physical props. ### Wan2.2 Animate The Wan2.2 project includes character-animation capabilities relevant to this type of video. Wan2.2 Animate supports character animation and replacement workflows using reference images and driving video information. Animation mode can transfer performance to a character, while replacement mode can substitute a character within an existing scene. For Money Phone videos, character replacement may be particularly useful when the reference footage already contains the cash bundles, gestures, and desired camera movements. **Best for:** Developers building custom AI video pipelines. **Limitation:** Requires technical setup, preprocessing, and careful management of character masks and prop interactions. ## Why Money Phone AI Videos Are Technically Difficult The concept appears simple, but the generated scene combines several difficult problems in computer vision and video synthesis. ### Hands Must Interact With a Complex Object A thick bundle of cash contains multiple edges, folds, and layered paper surfaces. When a person grasps the bundle, parts of the hand disappear behind the object while other fingers remain visible. The model must preserve the relative positions of the fingers and cash as the hand moves. Common artifacts include fused fingers, incorrect thumb placement, and banknotes appearing to pass through the hand. ### Cash Bundles Partially Obscure the Face The defining Money Phone gesture positions a large object next to the cheek and ear. This creates a challenging boundary between the character's face and the foreground prop. The model must preserve identity while correctly deciding which parts of the character should be visible behind the cash bundle. When the face becomes heavily obscured, character consistency may deteriorate. ### Temporal Consistency Is More Important Than a Single Frame A video may look convincing in a thumbnail but reveal problems during playback. Cash bundles may change thickness, clothing textures may flicker, and facial proportions may shift between consecutive frames. A useful quality check examines the opening frame, the most complicated hand movement, and the final camera transition. ### Complex Camera Movements Increase Uncertainty A shot that starts close to the face and finishes near the floor requires the generator to maintain or create information beyond the opening composition. When reliability matters, splitting a complex scene into separate shots often makes framing and continuity easier to control. ## Common Money Phone AI Video Problems and Fixes | Problem | Likely Cause | Recommended Fix | |---|---|---| | The generated face looks different | Weak reference details or facial occlusion | Use a sharper photograph with a clearly visible face | | The hand has extra fingers | Complex interaction between fingers and cash | Simplify hand movements and reduce abrupt gestures | | Cash bundles change shape | Poor temporal object consistency | Use shorter clips or a template with established prop motion | | The character's clothing changes | Inconsistent reference images | Use consistent clothing references | | The phone gesture looks incorrect | Insufficiently specific action description | Describe the cash bundle touching one ear | | The camera jumps between scenes | Too many actions in one generation | Generate separate shots and edit them together | | The video looks stretched | Incorrect aspect-ratio conversion | Preserve the original proportions and use canvas padding | | The soundtrack does not match | Output audio or editing differences | Review and synchronize audio during editing | **Advanced tip:** Change one variable at a time when troubleshooting. Changing the photo, prompt, duration, resolution, and camera movement simultaneously makes it difficult to determine which adjustment improved the result. ## How to Make Money Phone AI Videos Look More Realistic A convincing video depends on more than output resolution. ### Start With a Strong Reference Composition For a custom image-to-video workflow, consider preparing an initial image in which the character already holds the cash beside the ear. This reduces the amount of complex movement required at the beginning of the video. The generator can focus on facial expressions and subtle gestures rather than constructing the entire prop interaction from scratch. ### Use Simpler Movements First Begin with a stable camera, a small head movement, and one clear facial reaction. After producing an acceptable result, introduce additional gestures or camera transitions. ### Avoid Unnecessary Background Complexity Moving crowds, flashing lights, reflective surfaces, and numerous objects create additional opportunities for visual inconsistency. A simple indoor environment keeps attention on the primary character and the money-phone gesture. ### Maintain Character Identity When multiple reference images are supported, use photographs with consistent facial features, hairstyle, clothing, and apparent age. Mixing contradictory images makes the target appearance more ambiguous. ### Prioritize Motion Before Upscaling Upscaling may improve sharpness, but it does not automatically repair malformed fingers, incorrect cash placement, or unstable facial geometry. Correct the movement and composition first, then increase resolution when the animation is satisfactory. ## How to Create Money Phone Videos for TikTok, Instagram Reels, and YouTube Shorts The original square format works well for meme-style content, but different publishing platforms benefit from different compositions. | Platform or Format | Suggested Layout | Practical Advice | |---|---|---| | Square social-media post | 1:1 | Keep the original framing and avoid placing text over the face | | TikTok | 9:16 | Generate vertically or place square footage inside a vertical composition | | Instagram Reels | 9:16 | Keep the face and cash gesture within the central viewing area | | YouTube Shorts | Vertical | Show the cash-phone gesture early in the video | | Landscape compilation | 16:9 | Use a widescreen generation or incorporate the original video into a larger layout | ### Simple Social-Media Editing Workflow 1. Generate the Money Phone performance. 2. Remove weak introductory frames. 3. Preserve the clearest cash-phone gesture and strongest facial reaction. 4. Add a short caption without obscuring the subject. 5. Include licensed music or sound effects when appropriate. 6. Preview the complete video on a mobile screen. 7. Export using the destination platform's supported settings. ### Money Phone Video Caption Ideas The concept works particularly well with short captions that establish a humorous situation. Examples include: - When payday finally calls. - Sorry, money is calling. - My bank account wants to talk. - Business calls only. - When the budget says hello. - Incoming call from my future self. - When the paycheck hits. These are creative caption suggestions, not verified trending audio or hashtag data. ## Can You Use Money Phone AI Videos Commercially? Commercial use depends on several separate rights and platform rules. First, creators should have permission to use identifiable people's photographs or likenesses. AI generation does not eliminate personality, privacy, or publicity rights. Second, the reference video and soundtrack must be appropriately licensed for the intended use. A template being available online does not automatically establish that its underlying footage or music may be used in commercial advertising. Third, developers and creators should examine the terms of the selected AI generation service, particularly when using third-party model weights or externally sourced reference footage. Finally, realistic synthetic videos may require disclosure. addresses labeling requirements for realistic AI-generated content. explains when creators must disclose realistic synthetic or meaningfully altered media. For commercial projects, original performance footage, clearly fictional cash props, authorized character images, and properly licensed soundtracks provide a more controllable workflow. ## Money Phone AI Video FAQs ### Is Money Phone AI Video a TikTok Filter? Money Phone AI Video refers to a general AI video effect rather than one universally available TikTok filter. Dedicated external generators offer cash-phone character-replacement templates. Availability of built-in TikTok effects can vary. ### Can Money Phone AI Videos Be Created for Free? Some AI video services provide trial credits or limited free access, but completely free generation is not guaranteed. Dedicated Money Phone templates have displayed credit requirements. Check the current pricing, watermark policy, and export restrictions before generating. ### Do You Need to Upload a Video? Not when using a dedicated template that already contains the reference performance. A character photo is sufficient for supported template workflows. Custom performance-transfer tools such as Runway Act-Two require driving footage as well. ### Can You Use a Selfie for Money Phone AI Video? Yes. A clear selfie can work when the face is well lit and sufficiently detailed. However, a selfie may provide limited information about clothing and body proportions. A waist-up photograph or additional consistent reference image may help. ### Can You Create an Anime Money Phone Video? Some character-animation and video-generation systems support illustrated or stylized character references. Results depend on the specific model and source material. A cartoon-focused prompt may provide better style consistency than a photorealistic template. ### How Long Is a Money Phone AI Video? There is no universal duration. Inspected dedicated templates have displayed reference clips of approximately 9.2 and 13.7 seconds. General-purpose AI video generators support different durations depending on model capabilities and generation settings. ### Why Does the Money Phone AI Video Have Strange Hands? The model must estimate how fingers move around a partially obscured physical object over time. This interaction can produce distorted fingers, unstable cash bundles, or inconsistent contact points. Clear references, simpler movements, and shorter clips may reduce these issues. ### Can CapCut Create a Money Phone Video? CapCut provides video editing tools and money-themed templates, including older Money Phone-related edits. However, a conventional editing template is not necessarily an AI character-replacement generator. Users should inspect the capabilities of a particular template before assuming it supports identity replacement. ### Can You Create a Money Phone Video Without a Template? Yes. A general image-to-video system can generate an original cash-phone scene from a character image and detailed prompt. For more precise gesture reproduction, creators can record an original performance and use a character-animation or performance-transfer system. ### What Is the Best Money Phone AI Prompt? For a realistic result, the best starting prompt describes a single person holding a thick bundle of cash against one ear, reacting naturally to an imaginary phone call, and maintaining consistent facial features and hand movements. A short, specific prompt is often easier to refine than one containing numerous unrelated actions. ### Are Money Phone AI Videos Safe to Publish? Publishing is generally more straightforward when the creator has permission to use the subject's likeness, owns or licenses the reference footage and audio, follows applicable platform rules, and avoids presenting realistic synthetic footage as documentation of real events. ## Conclusion **Money Phone AI Video demonstrates how a recognizable internet meme can become a personalized AI video experience.** The original cash-phone gesture is straightforward, but convincing reproduction requires careful handling of facial identity, hand anatomy, object placement, and motion continuity. Dedicated templates provide the most convenient starting point for users who want to reproduce an established performance. General image-to-video and performance-transfer tools offer greater creative flexibility for original scenes, unusual characters, and custom camera movements. The most reliable approach is to begin with a clear character reference, focus on one recognizable phone gesture, and refine the animation before adding complex movements or visual effects. **Ready to create your own Money Phone AI video?** Copy one of the prompts above, choose an AI video generator that supports the intended workflow, and start with a short test clip. Review the character's appearance, cash placement, and hand movements before producing the final version for social media.